Your tax dollars at, uh, work

Again I must ask: Why in these times of tough budgets is the state Division of Air Quality trying to get me to click on an ad with an anthropomorphsized Catalytic converter named Otto Parts?
I’ll put this more bluntly than last time: this campaign is weird and, IMHO, not going to get many people to click through the catacombs of the DEHNR web site let alone tune up their cars.
It’s also running on the top web site in the Triangle. How much is that running us?