Perdue fading

McCrory up in latest polling for the first time as Bev Perdue’s campaign veers.
To me, Perdue, her peeps and maybe the party have not taken McCrory seriously enough, relying on an airwave campaign and not clearly articulating where she wants to take NC.
Not showing up at the recent debate was an error. Most voters are just now focusing on the state races.
This year, a politician of any stripe can’t be seen as phoning it in.
(Please note that I will now suspend the use of ‘phoning it in’ for the rest of the campaign.)
Via PPP:

March and September have been marked by similar problems of message discipline for the Perdue campaign: attacks ads that go all over the place without really establishing a coherent theme that hits home with voters, a lack of visibility from Perdue herself in her ads, etc.