Lots of luck

by kmr on December 29th, 2007

Once or twice a year, usually on long road trips, I buy a scratch off ticket. I think I’ve bought an NC lottery ticket twice, both times sure I was feeling lucky. That’s it. Sorry.

It looks like I’m not alone. The lottery’s recent effort to drum up enthusiasm has been another disappointment. Not that they’ve proven they can’t even run a decent raffle, we can expect a series of proposed “fixes” to our lottery system. Hints of that are these comments from Tom Shaheen via a story on WRAL:

Shaheen said promoting the lottery with no more than 1 percent of sales is difficult.

“We’re able to get some advertising with restrictions, and we work within these guidelines,” he said.

I like how this store manager responds to that:

JoAnn Dryman, an assistant manager at a Raleigh convenience store that sells lottery tickets, said more frequent payouts, which the lottery now promises, will provide the needed promotion to build sales.

“It’s still better across the state line,” Dryman said. “It could be better (in North Carolina), but I think he has made a step toward the right direction.”

So, will the legislature get in there and allow the lottery to splash more ads around? Ad limits were a worry at the outset, but it made it easier for some House members to vote for it.  Get ready for round two.

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